Whelp, here I am working as an artist and sometimes it seems like the 'art' part eludes me. Like every other small business owner in this economy, I'm trying to determine the best course of action for the coming months and create a solid plan—which is hard to do when the base of the economy appears to be built on a pier of SAND!
My mind is spinning with new ideas and ways to execute my creative vision without breaking the bank. Apparently, you can take the girl out of marketing, but you can't take marketing out of the girl.
The great thing about starting a business in bad economy is there is no place to go but up. But the reality is that you are going to find out rather quickly if you're going to pass or fail. Adaptability is key. And sometimes that means changing what you produce, or how you produce what you make. Marketing is a trial and error process. You give it your best shot, listen carefully to the feedback and modify things as you go until you've got it right.
Oh, you mean selling out? You ask?
Not exactly.
I strongly believe that you have to invest your time and money in creating what you love. And I truly mean that. If you don't love it, chances are good no one else will either. This is especially true of art. Uninspired work does not inspire! At the same time, I don't see anything wrong with creating for an audience—as long as you put a part of yourself into your work.
In recent weeks there have been plenty of ideas pondered, executed and trashed in my studio. And that is all part of the creative process for any business. You're going to end up with a few wads of paper in the trash!
Most importantly, I am open to the possibilities of this moment!
In Earnest,
TC